Show Your Database Some Love…Before EOY!

Rob Winters Blog

We’ve spoken on the topic of data several times, and it’s worth raising the concept as end of year campaigns have kicked off and data is key to driving results. What do we mean by this? Segmentation! In order to properly segment your constituent records, be it for SMS, Email or Direct Mail engagement, you need to know where they …

Gaining Event Momentum

Rob Winters Blog

We’re all familiar with the saying, “If you build it, they will come.” Sadly, this is 100% false. An event site can be practically perfect in construction, visually stunning and easy to navigate, BUT if you aren’t promoting and re-promoting, it’s likely you’ll fall short on registration and fundraising goals. To avoid seeing your newest event site lost in the …

Email Sent Smarter

Rob Winters Blog

Usually, we like to post about new trends and tools in the marketplace. Well, today’s a little different, as we want to brag up an awesome new feature in our own software! For anyone who has ever built, sent and then reported on an email, or email series, you know it’s critical to get your message in front of people …

3 Hacks for Email Marketers on the Go

Rob Winters Blog

I think we can all agree email is a vital part of our marketing efforts. Whether it be to promote an event, encourage visits to your website or simply share information. We need email. We also need time! I’ve met a huge number of communications managers who have a laundry list of messages to send, but are lacking time, resources, …

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The 5 Minute Self Site Audit

Rob Winters Blog

The longer a site is live, the more hands are involved in cultivating content and making additions. The vision which was originally created can be diluted over time, and some of the key engagement factors forgotten. A thorough audit is recommended once per year to ensure a site is reaching it’s fullest potential, but in this case, there are several …