Show Your Database Some Love…Before EOY!

Rob Winters Blog

We’ve spoken on the topic of data several times, and it’s worth raising the concept as end of year campaigns have kicked off and data is key to driving results. What do we mean by this? Segmentation! In order to properly segment your constituent records, be it for SMS, Email or Direct Mail engagement, you need to know where they …


Your List is Dying

Rob Winters Blog

We can all agree Einstein was a smart guy, he knew the definition of insanity, yet many of us simply ignore the past and hope for better in the future. Specifically, I'm talking about fundraising and email lists. Whether it's an event, annual campaign, or the occasion email send to the masses, attrition is a part of life. I've yet ...
Life Hack

5 Website Hacks for Non-Developers

Rob Winters Blog

Most of us end up trying to manage websites without the help of developers for many reasons. Here are a few hacks to make your life easier. 1. Image Size You want a new slide for your home page, you need a new call out button, or some other image but you have no idea how big or small to …

The 1-Click Challenge

Rob Winters Blog

Think back on the day your website launched…it was everything you could hope: Clean, organized and user-friendly. Now time has gone by, maybe a few months or years, you have new staff, new pages and the pristine masterpiece you put out into the world is covered in band-aids. Here are three things every user should be able to find in …


Defining Privacy

Rob Winters Blog

Lurking in small print at the bottom of many nonprofit and commercial websites you will find the Privacy Policy. Most of us don’t take the time to read, or even visit, this obscure web page. Even if you don’t worry about reading a site’s policy, it’s best to know your policy covers all of the important areas and protects you …