We all have emails to send. Newsletters, registration announcements, capital campaign news, general appeals…the list goes on! There are plenty of well researched articles to suggest the best day, time and mood for when to send an email to your audience. There are also predictive tools built into software to tell you when users have been opening and clicking previous …
Have You Met DataStudio?
Many of us are familiar with DataStudio, at least in name. It sounds like a cross between an excel spreadsheet and Photoshop. Not typically something that would entice a causal web surfer to click and explore. DataStudio (DS) isn’t really either of those things. It’s a powerful visual reporting tool that can be used by basic and advanced users. The …
Google Analytics Installed. Take the Next Step.
Most organizations have Google Analytics (GA) added to their website. This is a great thing! Most organizations also think once they apply the GA code to their site that the work is done. It’s not. When you add the GA code to your website it begins to track user traffic. This is a great first step, but it’s not giving …