Show Your Database Some Love…Before EOY!

Rob Winters Blog

We’ve spoken on the topic of data several times, and it’s worth raising the concept as end of year campaigns have kicked off and data is key to driving results. What do we mean by this? Segmentation! In order to properly segment your constituent records, be it for SMS, Email or Direct Mail engagement, you need to know where they …

keep it clean

Clean Data on Day 1 or 100

Rob Winters Blog

Managing data is something we all like to avoid but are forced to deal with at some point. By setting up some best practices for staff engaging with your web management tools a lot of the future headache can be avoided. 1. Standardize Imports Every database, custom or commercial, has basic contact fields (first name, last name, address, email, etc.) …

Say My Name

Let’s Get Personal

Rob Winters Blog

Think about a company or organization sending out emails you always open. Likely, the great content is one reason you keep coming back for more. The other reason – personalization. If I make a gift or buy your product it means to the consumer/donor in me that the experience moving forward should be personalized. Starbucks is one company that uses …

Who Are You?

Hello, My Name is…

Rob Winters Blog

Knowing who your constituents are isn’t always easy even though it’s a must for any successfully campaign. Better communication begins with better data and a proactive approach. Let’s get to know the people behind the email in your database. Surveys Surveys come in all shapes and sizes. A great first step in moving beyond the email is to start asking …

Data Cleanup

Spring Cleaning: Know Your Data

Rob Winters Blog

Keeping a database clean can be a lot of work. No matter the size, from a few hundred to hundreds of thousands, it’s easy to overlook data management and have your contacts fall into disarray. Here are a few ways you can begin to reinvigorate your email lists by cleaning up existing data. Duplicate Contacts One of the biggest complaints …