AFP Maryland | Baltimore, MD | June 6, 2011

With the rapid adoption of new communication media – Facebook, Twitter and texting – there are a lot of questions about how to make this technology work in the nonprofit world. How much time should you spend cultivating young donors through media that speaks to them? Why do you need to have a “seat at the table” on Facebook? Is social media worth the time and effort – what is the payback? Learn how to build a successful multi-channel communication and fundraising program that reaches across the different generations. We will discuss effective and efficient use of direct mail, e-blasts, social media and your website to reach new and cultivate existing constituents.