Let’s Get Personal

Say My Name

Think about a company or organization sending out emails you always open. Likely, the great content is one reason you keep coming back for more. The other reason – personalization. If I make a gift or buy your product it means to the consumer/donor in me that the experience moving forward should be personalized. Starbucks is one company that uses …


Hello, My Name is…

Who Are You?

Knowing who your constituents are isn’t always easy even though it’s a must for any successfully campaign. Better communication begins with better data and a proactive approach. Let’s get to know the people behind the email in your database. Surveys Surveys come in all shapes and sizes. A great first step in moving beyond the email is to start asking …


Spring Cleaning: Know Your Data

Data Cleanup

Keeping a database clean can be a lot of work. No matter the size, from a few hundred to hundreds of thousands, it’s easy to overlook data management and have your contacts fall into disarray. Here are a few ways you can begin to reinvigorate your email lists by cleaning up existing data. Duplicate Contacts One of the biggest complaints …


Does Your Social Strategy Stack Up?

social networks

Whether you use one social network to promote your organization or ten, you need to have a cohesive plan connecting the information. Ideally, you focus on a smaller number of social networks in an effort to provide a wealth of information. The contrast is having too many networks active and not keeping them up-to-date. Every expert has a different opinion, …


It’s Time: End of Year Giving

End of Year

Aside from gala and event fundraising, end of year fundraising is an important time for almost all organizations. Here are a few tips to get your online fundraising in order before it’s too late. 1. Know Key Dates: Know when holidays are hitting and keep in mind the holidays that are important to your constituent base. Non-holidays, like Giving Tuesday, …


2014 BBCon

Blackbaud Conference for Nonprofits Gaylord National Hotel and Conference Center Nashville, TN Oct 6-8, 2014 Join us on Wednesday the 8th when Thalia Driessen, our Creative Director will do a Breakout session about: Web Design Trends in 2014 and Beyond Learn more about the event at bbconference.com


6 Signs You’ve Dealt With Event Data

1. You’ve attempted explaining to an event participant why they need to use unique emails when registering family and friends for events. 2. You realize after uploading a list of new contacts to your database that you’ve really created a mound of duplicates. 3. A salesperson has promised you their new system is the best and will magically solve all …


Meme Yourself

There’s nothing less entertaining or engaging than a company or organization that takes itself and image too seriously. Not to say you should speak ill of your organization, but that doesn’t mean you can’t poke fun at yourself in a lighthearted way. Memes have taken over the Internet. Think of the last time you logged onto Facebook, probably right before …


Grow Your Hashtag: TO

This is an elaboration on a previous post that encouraged the use of hashtags. The good news is organizations for the most part have embraced the hashtag even if they’d don’t entirely know why. Now that you’re tagging your Tweets and status updates it’s time to refine. Take stock of your current hashtags…for example do you use a new one …


Gmail: Battle of the Spammers

Gmail developers work tirelessly to create an experience that is unique to their platform. Sometimes as a marketer it may seem like improvements are a bigger headache than help. And though it can be argued that the unsubscribe/spam button is killing email receiver lists, there are some benefits that will help you improve your deliverability and overall database health. Double …