The 1-Click Challenge

Rob Winters Blog

Think back on the day your website launched…it was everything you could hope: Clean, organized and user-friendly. Now time has gone by, maybe a few months or years, you have new staff, new pages and the pristine masterpiece you put out into the world is covered in band-aids. Here are three things every user should be able to find in …

Comply or Pay

Rob Winters Blog

1998 may feel like a distant memory, but one of the many laws passed that year had a major impact on online marketing. COPPA (Children’s Online Privacy Protection Act) was enacted on October 21, 1998. The Federal Trade Commission outlines COPPA as: “COPPA imposes certain requirements on operators of websites or online services directed to children under 13 years of …


Getting to Know Someone New

Rob Winters Blog

Wouldn’t it be great if the number of people on your email list was consistently increasing despite opt outs taking place? Well, unless you’re incredibly lucky or being bombarded with spam contact form submissions, it’s not very likely your database will grow without hard work. A great place to start is with your current database. eAppends make it possible to …

Spam Email

Are You an Evil Spammer?

Rob Winters Blog

It is with certainty we can say at some point in the life span of your email list(s) there will be opt ins, opt outs, spam complaints and even people who declare with passion that they never signed up for any mailings. It’s impossible to please everyone, but there are some best practices you can employ to make sure your …

money shredder

Digital Marketing: A Novel Idea

Rob Winters Blog

Marketing has become one of the great, I use that world almost sarcastically, movements of our time. Every university offers an array of marketing degrees, many Millenials are hired at agencies as social media marketers, and a huge portion of our society will now tell you how they are an expert in one marketing area or another due to their …