5 Website Hacks for Non-Developers

Life Hack

Most of us end up trying to manage websites without the help of developers for many reasons. Here are a few hacks to make your life easier. 1. Image Size You want a new slide for your home page, you need a new call out button, or some other image but you have no idea how big or small to …


The 1-Click Challenge

Think back on the day your website launched…it was everything you could hope: Clean, organized and user-friendly. Now time has gone by, maybe a few months or years, you have new staff, new pages and the pristine masterpiece you put out into the world is covered in band-aids. Here are three things every user should be able to find in …


Comply or Pay

1998 may feel like a distant memory, but one of the many laws passed that year had a major impact on online marketing. COPPA (Children’s Online Privacy Protection Act) was enacted on October 21, 1998. The Federal Trade Commission outlines COPPA as: “COPPA imposes certain requirements on operators of websites or online services directed to children under 13 years of …


Getting to Know Someone New

marketing-viral

Wouldn’t it be great if the number of people on your email list was consistently increasing despite opt outs taking place? Well, unless you’re incredibly lucky or being bombarded with spam contact form submissions, it’s not very likely your database will grow without hard work. A great place to start is with your current database. eAppends make it possible to …


Are You an Evil Spammer?

Spam Email

It is with certainty we can say at some point in the life span of your email list(s) there will be opt ins, opt outs, spam complaints and even people who declare with passion that they never signed up for any mailings. It’s impossible to please everyone, but there are some best practices you can employ to make sure your …


Digital Marketing: A Novel Idea

money shredder

Marketing has become one of the great, I use that world almost sarcastically, movements of our time. Every university offers an array of marketing degrees, many Millenials are hired at agencies as social media marketers, and a huge portion of our society will now tell you how they are an expert in one marketing area or another due to their …


Defining Privacy

Personal-Data

Lurking in small print at the bottom of many nonprofit and commercial websites you will find the Privacy Policy. Most of us don’t take the time to read, or even visit, this obscure web page. Even if you don’t worry about reading a site’s policy, it’s best to know your policy covers all of the important areas and protects you …


No Photoshop Needed

Pug Collage

Graphic designers are great to have on staff and create a majority of the polished content populating websites. What happens when your designer is busy or if you don’t have one? Usually, someone on the communication team slaps something together in Paint and calls it good. Here are some free online tools to help you help yourself. Round Pic Adding …


Clean Data on Day 1 or 100

keep it clean

Managing data is something we all like to avoid but are forced to deal with at some point. By setting up some best practices for staff engaging with your web management tools a lot of the future headache can be avoided. 1. Standardize Imports Every database, custom or commercial, has basic contact fields (first name, last name, address, email, etc.) …