Scroll Depth

How Deep is Your Scroll?

Rob Winters Blog Leave a Comment

I recall five or so years back, a number of clients I worked alongside had very lengthy web pages. Some were going through website redesigns, some were spinning event sites out into their own instances, and all were asking about the fold point of the page. Trying to keep the right information above the fold (point where the user must …

Have You Met DataStudio?

Rob Winters Blog

Many of us are familiar with DataStudio, at least in name. It sounds like a cross between an excel spreadsheet and Photoshop. Not typically something that would entice a causal web surfer to click and explore. DataStudio (DS) isn’t really either of those things. It’s a powerful visual reporting tool that can be used by basic and advanced users. The …


Your List is Dying

Rob Winters Blog

We can all agree Einstein was a smart guy, he knew the definition of insanity, yet many of us simply ignore the past and hope for better in the future. Specifically, I'm talking about fundraising and email lists. Whether it's an event, annual campaign, or the occasion email send to the masses, attrition is a part of life. I've yet ...
Life Hack

5 Website Hacks for Non-Developers

Rob Winters Blog

Most of us end up trying to manage websites without the help of developers for many reasons. Here are a few hacks to make your life easier. 1. Image Size You want a new slide for your home page, you need a new call out button, or some other image but you have no idea how big or small to …